“You have everything you need to to build something far bigger than yourself” – Seth Godin
There’s no absolutely no need for small businesses to blow their budgets when it comes to being clever with their marketing strategies. A shoestring marketing budget can stretch a long way when helped along by some creative thinking and opportunistic moves.
The greater the effort you can put into innovative marketing ideas and ingenious use of marketing tools, the harder your shoestring marketing budget will work for you.
Check out these articles from Upwork, Richtopia, Entrepreneur and Wordstream for some inspired ideas.
Entrepreneur: 10 tips for marketing on a shoestring budget
Also, check out this video of a panel discussion from the 2016 Festival of Marketing which looked at shoestring marketing for big brands such as Pret A manger and Amnesty. The panel, chaired by Marketing Week editor, Russell Parsons, discussed shoestring marketing for bigger brands with
– Mark Palmer, group marketing director Pret A Manger
– Tom Davies, campaign manager, Amnesty International UK,
– Graham MacFadyen, head of digital and marketing operations, The British Library
Marketing Week: Getting more from less – marketing on a shoestring
As top marketing guru, Seth Godin, said: We have everything we need. (No need for an expensive marketing budget in order to see effective results!).