“You’ve got to be agile, you’ve got to be quick, and you’ve got to listen to your customers. You’ve got to be quite resilient, ready to move onto Plan B, Plan C, or even Plan D.”
Marketing savvy is an essential tool in the toolkit of any successful entrepreneur – but it takes a lot more than that to succeed! Conjuring up resilient and successful businesses out of thin air is no mean skill.
In the recent London Evening Standard video interview series with a London cabby – #LondonDrives – two of the entrepreneurs interviewed – Anthony Fletcher, CEO of Graze and well-known British fashion designer, Patrick Grant – discussed what drove them on in even the toughest of times.
In the case of Graze CEO, Anthony Fletcher, quoted in the leader quote above, he outlined a number of key behaviours that he felt were an absolute must for running a successful entrepreneurial business. Resilience, determination, persistence, curiousity, a pioneering mindset and not being easily deflected all got a mention alongside classic business management skills like people management.
As for Patrick Grant, an entrepreneur who embodies the successful combination of creative flair with business savvy, he cited the ability to handle both failure and fear as key.
Equally, the ability and discipline to deal with the ‘dismal nitty gritty’ such as cash flow and production schedules when you would rather be doing the creative bit.
Without a good handful of the skills outlined above, no amount of marketing can save or support a business in the long-term.