Helping you reach and engage with your market through effective communications which augment awareness and protect your brand
Business communications – marketing collateral, annual reports,
Social Media Marketing – content creation; specific campaigns; in-house tutorials
Newsroom operations – media relations; blogger relations; campaign/project support
Market communications – stakeholder communications; influencer marketing; reputation management
Issues & Crisis Management – strategic response
Reputational ‘control & command’ strategies no longer work; a brand’s reputation is now co-created by its wider community
The strongest brands are relentlessly relevant. They listen. They ‘get’ their market. They communicate accordingly.
If influencer marketing is the beginning, then what’s next is the shift from social media to social marketplaces (Forbes, 2017).